2016 Dairy Processor of the Year Wells Enterprises rebrands its Blue Bunny ice cream
Wells Enterprises, our 2016 Dairy Processor of the Year, overhauled its Blue Bunny ice cream brand. New marketing, new flavors and new products have led to higher sales.
The Wells Enterprises’ ice cream plant runs 20 hours a day, seven days a week. Because of this heavy-duty schedule, once a year the maintenance crew takes apart and rebuilds each piece of equipment.
The maintenance department is not the only division that tears things apart at this Iowa-based food manufacturer. The marketing department completed a major overhaul of the Blue Bunny ice cream brand this year.