Ben & Jerry’s releases new flavor to kick off ‘Democracy is in Your Hands’ campaign
Ben & Jerry's, Burlington, Vt. (a subsidiary of Unilever), known for its progressive values, along with its famous ice cream, is back at it again with a new flavor and campaign.
In this election year, the company, which has never shied away from controversy, has focused its attention on democracy. The company chose North Carolina to launch its newest flavor — Empower Mint — and its “Democracy Is In Your Hands" campaign.