Taste, variety and sugar content are key for flavored milk’s success
DSM, The Netherlands, released its third report in its Global Insight Series, focusing on sugar reduction in flavored milk. Based on an international consumer survey, the report reveals that flavored milk consumption is increasing and is not limited to children alone, as adults are also embracing the dairy beverages. Better taste and more flavor varieties are important in further stimulating demand, as well as addressing concerns on the sugar content, the survey indicates.
DSM’s survey, conducted in the United States, China, Brazil, Spain and Germany, shows that nearly a quarter of adults (24%) and 41% of their children reported daily consumption of flavored milk. The year- on-year market growth between 2010 and 2015 is 13%, demonstrating the increased consumption of flavored milk products. Adults are embracing flavored milk types, such as chilled café latte-style drinks or post-workout dairy beverages, where taste (55%) and bone health (41%) are the main attractions of flavored milk. In China, the functional benefits are more important, as 43% of the participants see gastrointestinal health as the main driver.