In 2013, California Dairies Inc. gathered more than 100 mid-to-upper level employees to unveil a revamped strategic plan just approved by the board of directors. To commemorate the event, employees were given a curiously heavy, cardboard gift box. They opened it to find a crystal globe, wrapped in black satin.
CDI President and Chief Executive Officer Andrei Mikhalevsky joked, “I don’t want anyone coming to me in the future saying you can’t predict pricing in international markets – because you now have a crystal ball.”