The global flexible packaging market is one of the fastest-growing segments in the packaging industry. By 2019, its value is expected to reach $99.1 billion, averaging an annual growth rate of 4.4%, according to a report by Transparency Market Research. Underlying this growth are significant developments in flexible packaging for dairy foods that coincide with trends in improving shelf presence, enhancing convenience and enabling recloseability.
Consumers often make purchasing decisions while they compare products on the store shelf. That makes the look of packages in the dairy aisle and throughout grocery stores in general, a very important consideration for brand owners. Brands need visually appealing and engaging packaging.