Sales were ticking up for the energy drink category according to data from Information Resources Inc. (IRI), Chicago, for the 52 weeks ended Dec. 28, 2014. The $10.5 billion category saw dollar sales up 4.9% and units improved 5.4% to 4 billion.
The shelf-stable non-aseptic energy drinks segment, the largest in the category, showed dollar sales increase 6.3% to $9.3 billion, and units rose 6.5% to 3.7 billion.