La Farge, Wis.-based Organic Valley teamed up with Humanaut, a brand invention agency, to launch of a viral video campaign to educate consumers about the benefits of Organic Fuel, its organic milk protein shake.
To date, the video has over 1.1 million views on Youtube and Facebook. The video was named Adweek’s best commercial of the week on Feburary 20 and was featured in Forbes, Mashable and Digiday, among other media outlets, according to Organic Valley.