We dusted off the jukebox to play the songs that best represent dairy foods and beverages. Our annual State of the Dairy Industry report examines the prospects for all dairy categories. For the fluid milk category, we selected “Will You Love Me Tomorrow?” which characterizes the not-so-happy outlook for white milk.
If beef is what’s for dinner, then milk is what’s for breakfast. At least that’s the approach the milk industry is taking, led by its marketing arm, the Milk Processor Education Program, better known as MilkPEP. The Washington, D.C.-based trade group funded by milk processors has long talked about “defending breakfast” and making sure that a gallon of milk was on the table in the morning.