After what feels like decades of straining to eat virtuously, the backlash has arrived in the form of a generalized weariness with the whole notion of “good for you.” How else to explain the success of foodservice stunts like the Pop-Tart ice cream sandwich from hamburger purveyor Carl’s Jr., or Taco Bell’s successful-beyond-belief Doritos Locos Taco?
But most Americans aren’t aiming to ditch their diets entirely and start counting strawberry gelato as a fruit serving. We just want the nutritional equivalent of a three-day weekend from the task of minding our fats, carbs and calories. Thus, it is welcome news that we need travel no farther than the dairy aisle to partake of such a holiday. That’s because dairy has long been the domain of decadence, albeit with a wholesome backbone. And now more than ever, flavor houses are conjuring up cup-runneth-over profiles that give even good-for-you dairy a deliciously sinful twist. We say it’s about time.