Each 8-ounce glass of milk has 8 grams of high-quality protein. That may not be a shocking new fact to all of us in the dairy industry, but recent Milk Processor Education Program (MilkPEP) research suggests that it just might be one of the industry’s best-kept secrets — and it could be the key to increasing milk sales.
While milk has always been a natural source of protein in the American diet, today protein is climbing the charts as one of the most sought after attributes in the food industry. Nearly 60% of Americans consider protein when purchasing packaged foods and beverages, and the majority are trying to get more in their diet, according to an International Food Information Council survey.