More consumers are opting for organic products when filling their shopping baskets. Eighty-one percent of parents in the United States purchase organic at least occasionally, according to the 2013 U.S. Families’ Organic Attitudes and Beliefs Study by the Organic Trade Association (OTA) and Kiwi magazine (a 3% increase from the previous survey). Although produce is the leading category (97%), the study found that 89% of organic buyers purchase organic dairy products and 25% always buy organic dairy products.
OTA’s report also found that those buyers spend more per shopping trip and are more frequent shoppers versus those who never purchase organic items. Almost half (48%) say they choose organic foods because they are healthier for their families. Forty-two percent surveyed agreed strongly with the statement, “Organic foods are better for you and for the environment.”