Food safety is receiving a significant amount of attention. This puts more emphasis on the transport portion for the producer-to-market cycle. This is the one major area where the food product is outside of the control of the seller and buyer.
This has led to looking at the chain of custody (often called “Farm to Table” or “Farm to Fork”), starting with harvesting then on to storage, processing, packaging, transportation and consumption. (Farm-to-table also refers to a movement concerned with producing and consuming food locally.)