Other dairy processors are recognized for their marketing efforts to make milk the beverage of choice for breakfast, at Halloween parties and at sporting events.
Anthony Escobar, business manager of Super Store Industries, Lathrop, Calif., is the grand prize winner in MilkPEP’s annual awards program. Escobar demonstrated strong and effective efforts to increase awareness and grow milk sales using MilkPEP programs and resources. His entries showcased multi-faceted programs supported by well-rounded marketing efforts that creatively customized MilkPEP tools to reinforce Super Store Industries’ brand.
“Anthony worked tirelessly with the Super Store Industries sales and marketing team to take MilkPEP programs, make them his own and take them to a new level using social media,” said Julie Buric, vice president of marketing for the Milk Processor Education Program (MilkPEP), Washington, D.C. “He is a marketing superstar.” Escobar’s campaigns also won in two other categories: Refuel with Chocolate Milk and Social Media.