ABI scores with butter campaign, Marin French Cheese inducted into hall of fame, and other dairy processing news
The American Butter Institute’s social media campaign “Go Bold With Butter” focuses on maintaining levels of positive consumer awareness of butter and fostering increased butter usage. The Arlington, Va.-based institute launched the campaign on March 19, just before the Easter holiday. As of mid-July, the campaign’s Facebook page has 33,092 likes, an increase of 76% over May numbers.