Dairy brands suggest the gift of ice cream, not a neck tie, for Father's Day
Forget neck ties, golf shirts and power tools as Father's Day gifts. What Dad really needs is ice cream. That was the theme of dairy-related free-standing inserts for the week beginning June 10.
Baskin Robbins (a unit of Dunkin' Brands) showed an Ice Cream Float Cake under the headline "Ice Cream Cake in His Favorite Flavor" along with the reminder that June 17 is Father's Day.