It’s getting harder to stroll a city block without landing in front of yet another frozen yogurt outlet. These brightly colored, sleekly designed shrines to soft-serve bliss are sprouting like spring grass, adding oomph to what some have described as the latest renaissance for a category that was all but written off not long ago.
But frozen yogurt’s latest revival isn’t just any old renaissance. According to Ana Gumabon, director of research and development for a Southern California flavor manufacturer, it’s “a renaissance with a vengeance. It’s a rebirth, but much better.”