“Because Worldwide Food Expo will be one of the biggest dairy marketing events in 2009, we thought it be a great venue to recognize and highlight the best creative dairy marketing strategies and the wide array of innovative new products that are being introduced,” said Connie Tipton, IDFA president and CEO.
Last year, the popular awards program featured more than 200 entries ranging from best new product and best school marketing campaign to the overall award for marketing excellence. The “Best of the Best” award in 2008 went to Turkey Hill Dairy for its mixed media campaign to launch Duetto, a blend of vanilla soft serve ice cream and one of four flavors of Venice ice.