PureCircle, Firmenich join forces on stevia sweetener
PureCircle, is the world’s largest supplier of high-purity Reb A, which can be used as a key ingredient in mainstream food and beverages. Last month, the U.S. Food & Drug Administration granted GRAS status to Reb A for use in beverages, foods and tabletop sweeteners. Food and drink manufacturers in the United States are already using high-purity Reb A as a sweetener ingredient.
Firmenich has developed innovative flavor systems for Reb A, which will be rolled out across food and beverage applications. Under the terms of the collaboration, Firmenich and PureCircle will combine to offer natural flavor and sweetening solutions to category leaders in the global food and beverage market.