"The new light products meet the needs of the many consumers who are customizing their low-carb diets by cutting back on fat as well as carbs," says Dan Hammer, v.p. of marketing and development, Good Humor-Breyers Ice Cream, Green Bay, Wis. "According to our own research, 66% of carb-conscious consumers are seeking products lower in fat. These new CarbSmart products are lower in fat than regular ice cream and indulgent tasting, which makes them an ideal choice for carb-conscious dieters."
Liquid Cereal, designed for the kid-inside cereal-enthusiast, is making its way into supermarkets across the country. Cereal buffs will agree that Liquid Cereal is the next best thing happening to their favorite flakes, or so says the product's inventor, Brain Twist CEO and founder Larry Trachtenbroit, who uses a patent-pending process to create the smooth Liquid Cereal blend. Debuting in colorful and flavorful Fruit, Apple & Cinnamon, Peanut Butter and Chocolate flavors, the 11-oz, shelf-stable Liquid Cereal cans are sold in four-packs.