Lobbyists for both dairy producers and processors applauded the action. National Milk Producers Federation President and CEO Jerry Kozak called it "a step in the right direction toward solving our nation's calcium crisis." He said revamping the program could encourage children to become lifelong milk drinkers and develop healthy eating patterns.
International Dairy Foods Association President and CEO Connie Tipton said the legislation would keep milk at the center of school nutritional programs. "With this bill, kids can choose their favorites from a variety of milks, which all provide the same, great nutrient package. The variety offered in the school cafeteria will look a lot more like what is offered in the local store," she added.