Flowserve® Corp., Irving, Texas has named Wyatt International, headquartered in Birmingham, England, as its agency of record to lead the company's brand re-launch. Wyatt International will lead the strategy to distinguish Flowserve as a "branded house" that leverages the multitude of heritage product lines the company acquired from its activities as an industry consolidator over the past seven years. Wyatt will also help to further develop the company's core brand strategy, and then implement that strategy through a launch of new branding elements in the second half of 2004.
Zip-Pak, Manteno, Ill., announces that for the seventh year in a row, the American Institute of Baking (AIB) has recognized Zip-Pak's Orangeburg, N.Y., manufacturing facility with a Superior rating following its annual food safety inspections in February. AIB audits provide food manufacturers with an important benchmark for measuring the quality and safety of supplier facilities. A Superior rating is given to only a small percentage of plants inspected by AIB which are found to significantly exceed regulatory requirements. Since 1999, Zip-Pak's other facilities in Manteno and Atlanta have also received Superior ratings. All three plants have been awarded over 900 points out of a possible 1000 for the AIB Food Safety Good Manufacturing Practices (GMP) Audit.