For the 6,294 food- and beverage-related companies that exhibited at the world's largest food fair-ANUGA-in Cologne, Germany, from October 8 to 12, the fair was an opportunity to establish contacts and conduct business with companies from every corner of the world.
Just as Americans are in the midst of a health and wellness revolution, so is the rest of the industrialized world. Around the world, growing numbers of consumers are taking the initiative to personally implement their own preventive health care measures. In doing so, they also are turning to dairy products that offer additional benefits. "In the dairy business, the trend continues to be toward healthy products. Liquid dairy products, in particular, are in demand in Germany, especially probiotic drinks and whey," says Wolfram Hemmelmann, a dairy expert at ACNielsen, in describing the latest development in the dairy business. The "engine" driving this development is clearly the innovative strength displayed by the industry, which attracts new consumer groups with a host of new and further developed products.