Just as Americans are in the midst of a health and wellness revolution, so is the rest of the industrialized world. Functional whey beverages and probiotics were very prevalent at ANUGA Dairy, one of 10 specialized halls under a single roof, where 319 dairy product marketers from 37 countries displayed their wares. Almost all of Europe's market leaders exhibited at ANUGA Dairy, alongside numerous leading companies from Eastern Europe and overseas. Other trend themes included products with an indulgence factor and those that offer convenience.