Tools for Innovation: Dairy Foods for Today's Baby Boomers
Innovate to meet the needs and wants of baby boomers today, and as they age.
Baby boomers represent the largest group of consumers in the market today, and, in general, have a higher disposable income than any other demographic. This presents an opportunity for food and beverage manufacturers to formulate products that meet this group's needs and wants, as baby boomers are ready and willing to spend what it takes to retard any signs of aging.