The World Food Technology & Innovation Forum 2012 will now be taking place at the City West Hotel in Dublin, Ireland on 29th February - 1st March 2012. The feedback from our existing customers showed a great interest in returning back to Ireland, where this summit was originally taking place. As we want to deliver the best service to our customers, we have decided to move the 2012 summit back to Ireland. This summit will bring together over 160+ food innovation and technology professionals to discuss the key challenges in the industry. The 2012 programme highlights the most effective strategies, tool and techniques to maximise innovation, competitiveness and profitability in new market conditions.

2012 Key themes include:

Better Hunting Strategies - Using a Want, Get, Manage Programme - Stimulating open innovation and accelerating better hunting to capture what's outside and inside the organisation

Successfully Taking New Ideas to Market - Understanding consumer trends and discovering new technologies that respond to consumer needs

Achieving Sustainable and Health Innovation Amidst Rising Raw Material Costs - Is sustainability more important than health for consumers and where should companies focus their innovation efforts?

Building up and Developing an Open Innovation Organisation Top Speakers this year include -

• Wouter Noordman, Manager R&D, Friesland Campina
• Roger Leech, Open Innovation Portfolio & Scouting Director, Unilever
• Todd Eden, Head of Technical Innovation, Britvic Soft Drinks
• Gerrit Smit, Vice President R&D, Valio
• Kamel Chida, Associate Director Worldwide Innovation Network, General Mills