Arthur Schuman figured a novel product design and unique packaging format could transform the everyday consumer into a “cheese connoisseur.”
July 2, 2014
Arthur Schuman sells block and pre-packaged cheeses at high-end retailers and club stores. The distributor also saw an opportunity to create a cheese product that could be marketed as both high-end and convenient. But it needed to find the right packaging.
Ten-hut! In this boot camp in the basics of good brand packaging, you’ll learn to be innovative and forward thinking. With FDA-mandated changes coming, now is the time to re-think your approach to packaging.
With more consumers on the go, there are increasing demands for bottles that fit car cup holders and are more convenient.
June 2, 2014
Case packing and handling of small bottles appears to be a simple, streamlined operation however, trends in consumer behavior and new bottle designs have introduced many challenges for beverage and dairy companies that can significantly affect line efficiency.