Understanding the importance and value of packaging for new products continues to be a challenge for many organizations. They continue to see packaging as a cost center (the current package is the benchmark and why would we want to pay more than we do now?) and a liability (because the package must run on the current equipment).
Traditional labels (paper and film) are still popular and cost effective for a variety of purposes on bottles, jars, cans, and nearly all packages. Shrink and stretch labels, along with polypropylene film labels, are continuing to make in-roads, replacing traditional labels.