We are starting to see more innovations in packaging across businesses and categories, and some of these are "game changing" packaging innovations. Campbell's Soup at Hand, yogurt in tubes and Dutch Boy Paint represent hundreds of millions in new sales and packaging was critical to their success. These changes are delivering improved consumer benefits (both real and perceived).
Times have changed; Labels are so much more than a piece of paper to consumers and retailers. Labels
are critical sales tools that provide shelf impact, convey a message-often subliminal-about the product.