If PepsiCo can introduce flavored milk under the Quaker brand, then marketing a Cherry Garcia milk shake ought to be a snap. That seems to be the logic as the nation's No. 2 soft drink company has signed a multi-year U.S. licensing agreement with Ben & Jerry's Ice Cream to sell premium milkshakes.
WANT TO READ MORE?
SIGN UP TODAY...IT'S FREE!
(and takes less than a minute)


More

With access to over one million professionals and more than 60 industry-specific publications,



