Pproduct & Promotion News
The dairy checkoff-funded 3-A-Day of Dairy program has
announced a new partnership with WebMD® Health, the nation’s top
online medical and health resource for the public and health professionals,
to communicate the role of dairy products in weight loss and weight
management. To kick off the program, WebMD is offering a free three-week
trial to the WebMD Weight Loss Clinic. The clinic is an online, interactive
program that offers dieters a comprehensive analysis of current eating
habits, healthy and easy-to-follow meal plans, food journals to track
progress against weight-loss goals and tips on how to maintain a healthy
weight. The national dairy checkoff program is managed by Dairy Management
Inc. (DMI). For more information about DMI and the 3-A-Day program,
York, Pa.-based Rutter’s Dairy recently awarded $750 to the
art department at North Eastern Middle School in Manchester, Pa. In June, dairy
president Todd Rutter presented the award to art teacher Gail Lenhart to help
with the cost of hiring an artist to create a permanent sculpture for the school’s
In June, retailers across the country began featuring the “The
Shape You Want to be In” promotion sponsored by the Milk Processor Education
Program (MilkPEP). The promotion is part of MilkPEP’s “24/24 Milk Your Diet.
Lose Weight!” initiative that was launched in May to spread the word to consumers
about the scientific link between milk and weight loss. In the “Shape” retail
promotion, MilkPEP is partnering with Shape magazine to distribute about 13
million copies of a 24/24-themed weight loss guide that is free with any purchase
of milk. The guide includes articles about milk, healthy living, weight loss
and exercise tips from the magazine. In addition, the publication contains more
than $300 in coupons and a mail-in offer for a “starter kit,” which includes
an hourglass-shaped bottle to help consumers count up 24 ounces of milk each
day. Because the promotion hinges on having the guides prominently displayed
in stores, the magazines will be housed in their own “shipper,” a free-standing
display. MilkPEP is also offering financial assistance to help with the installation
of the displays.
The Wisconsin Milk Marketing Board (WMMB) kicked off its Wisconsin
Cheese of the Month program this month with two special Wisconsin cheeses —
feta and aged cheddar. Throughout July, participating cheese specialty stores
and departments will feature either feta or aged cheddar, along with Wisconsin
Cheese of the Month signage, samples of the cheese and helpful information including
flavor descriptions and a delicious recipe. WMMB’s Cheese of the Month program
is designed to introduce Wisconsin residents to a wider variety of Wisconsin
cheeses each month.
The first-ever swim of the entire length of the Hudson River
is being sponsored by Organic Valley Family of Farms, America’s leading organic
farmers’ cooperative, as part of its ongoing effort to heighten awareness of
the link between clean water and organic agriculture. Christopher Swain, 36,
an award-winning clean water advocate and the father of two young children,
will swim for 315 miles down the river through Class IV rapids, pesticides and
raw sewage before stroking past Manhattan, around the Statue of Liberty and
out into the Atlantic Ocean in late July.
The Department of Social Services (DSS) joined Garelick Farms
for the Add Something Fun Tour at the 7th annual Dads Make a Difference Day
on June 20. The tour supports and promotes the rewards of foster parenting,
good nutrition and family entertainment. The free family fun included Gin C
Productions and a team of fantasy face painters as well as the Garelick Farms
Circus Cruiser complete with free samples and circus games. The tour, now in
its third year, seeks to assist in foster care recruitment throughout New England
by bringing a team of social workers and great family entertainment to some
of the area’s finest family venues.
Celebrating its 70th anniversary this year, Carvel Corp., Atlanta,
recently launched a new hand-dipped flavors and waffle-cone program as part
of the company’s creative strategy to feature a wide variety of freshly made
products that showcase the nostalgia and playfulness of the historic brand.
Through the combined efforts of Carvel and the CFAC (Carvel Franchise Advisory
Council), 13 new hand-dipped ice cream flavors and fresh-baked, hand-dipped
waffle cones and bowls were created as part of the company’s overall brand revitalization
efforts that recently included a dynamic new store prototype and resulted in
record franchise sales to date. Since January, Carvel has granted 87 new franchise
licenses and opened 27 new locations.
PEOPLE ON THE MOVE
Anderson Erickson Dairy — Betsy Watson has been promoted to
marketing director and Tamara Primus has been hired as marketing assistant for the Des
Moines, Iowa-based company.
Gifford’s Ice Cream — Michael Brandt has joined the
Skowhegan, Maine-based company as director of sales and marketing.
Land O’Lakes Inc. — Julie Tiatia and Dacia Jones have joined Arden Hills,
Minn.-based company’s Ingredient Solutions division as national sales
manager and sales manager, respectively. To support the division in meeting
its goals, Dewey Wahlin has been appointed director of sales and marketing. Also, Mark Petchenik has joined
the Land O’Lakes Foodservice team as corporate executive chef.
Southern Belle Dairy — Mike Chandler has been named
president of the Somerset, Ky.-based company.
Invensys APV — Paul
Knoerl has been promoted to sales director
of APV projects, North America for the Schiller Park, Ill.-based
Master-Bilt — Lynn
Burge has been promoted to advertising and
promotions manager and Michael Alsman has been hired as product manager the New Albany,
Orion Packaging — Paul
McCarthy has been appointed Northeast
regional manager for the Collierville, Tenn.-based company.
Seaga Manufacturing Inc. — Vicki Toepfer has joined the
accounting department of the Freeport, Ill.-based company.
World Water Works — Stuart
Ward has joined the Elmsford,
N.Y.–based company as vice president of West Coast sales and
ADM Cocoa — Kevin
Powell has been appointed technical and
food safety manager for the company’s production plant in Hull,
TIC Gums — Scott
Riefler has been named president of the
Belcamp, Md.-based company.