Image Makers

April 1, 2004
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Image Makers

Product & Promotion News
The “got milk?” campaign has crossed the Atlantic. Great Britain’s Milk Development Council (MDC) has licensed the U.S. trademark owned by the California Milk Processor Board to dairy farmers throughout England, Wales and Scotland. MDC, a generic promotional program for dairy farmers in the United Kingdom, was established after the U.K.’s 1994 milk industry reorganization. Much like its American counterpart, MDC’s purpose is to improve the profitability and competitiveness of dairy farmers through generic promotion of milk and dairy products. MDC is funded by a statutory levy on all milk sold from Great Britain farms. Back in the States, singer Fefe Dobson is the latest celebrity to wear the milk mustache, appearing in a recent edition of Teen People. Her hit single “Everything” comes from her self-titled debut album. Dobson joins recent addition Dr. Phil McGraw in the National Milk Mustache “got milk?” Campaign. McGraw’s ad will begin running this month.
Organic Valley, the LaFarge, Wis.-based dairy cooperative, celebrates its 16th anniversary this year with a new, unified look and multifaceted media campaign. Packaging features a contemporary curved, stacked “Organic Valley” above the company’s familiar painted barn scene and a script “Family of Farms” signature. New packaging for the milk, juice, butter, egg, cultured and cheese lines feature the tagline “Independent, organic and farmer owned since 1988.” Milk cartons carry stories written by area farm children in each region. The media campaign showcases the new look and includes national consumer magazines, billboards, fleets of truck art and the co-op’s Web site address. Organic Valley also is teaming up with Kashi Organic Promise to promote the benefits of an organic breakfast to health-conscious consumers. The two companies are running co-branded full-page ads featuring Organic Valley Family of Farms Milk and Kashi Organic Promise Cereal. The ad’s headline reads, “There hasn’t been a combination this perfect since Eggs met Benedict,” and art features milk and cereal splashing together in a bowl. The campaign also uses FSIs, truck advertisements and Web site programs. Kashi Organic Promise is based in La Jolla, Calif.
A TV spot for Crowley Foods won a Silver Telly and three TV ads for Crowley’s Heluva Good dip earned Bronze Telly Awards in the 25th annual Telly Awards competition. The spots for Crowley Foods appeared in markets across New York state and the Heluva Good ads ran in major markets throughout Florida. The ads were created by Garrity Communications, Ithaca, N.Y. Heluva Good, Sodus, N.Y., is a division of Binghamton, N.Y.-based Crowley Foods.
Roberts Dairy will donate a portion of orange juice sales in March and April to the Iowa; Kansas City, Kan.; and Omaha-Council Bluffs chapters of the Juvenile Diabetes Research Foundation. Roberts Dairy, Lincoln, Neb., has contributed more than $50,000 to JDRF over the last four years.
Paducah, Ky.-based Dippin’ Dots now sells its ice cream and personalized party packages online for overnight delivery. Packages and gift certificates may also be ordered from local franchises. Founded in 1988, Dippin’ Dots now has more than 2,000 locations nationwide, and its cryonically frozen “ice cream of the future” is primarily sold in malls, amusement parks, movie theaters, fairs and festivals.
Pasco Beverage Co., Dade City, Fla., has unveiled its new corporate Web site, www.PascoBeverage.com. The site showcases the company’s history, products, warehousing, manufacturing, research and development, overview of services and recent industry innovations.
The “got milk?” campaign has crossed the Atlantic. Great Britain’s Milk Development Council (MDC) has licensed the U.S. trademark owned by the California Milk Processor Board to dairy farmers throughout England, Wales and Scotland. MDC, a generic promotional program for dairy farmers in the United Kingdom, was established after the U.K.’s 1994 milk industry reorganization. Much like its American counterpart, MDC’s purpose is to improve the profitability and competitiveness of dairy farmers through generic promotion of milk and dairy products. MDC is funded by a statutory levy on all milk sold from Great Britain farms. Back in the States, singer Fefe Dobson is the latest celebrity to wear the milk mustache, appearing in a recent edition of Teen People. Her hit single “Everything” comes from her self-titled debut album. Dobson joins recent addition Dr. Phil McGraw in the National Milk Mustache “got milk?” Campaign. McGraw’s ad will begin running this month.
Organic Valley, the LaFarge, Wis.-based dairy cooperative, celebrates its 16th anniversary this year with a new, unified look and multifaceted media campaign. Packaging features a contemporary curved, stacked “Organic Valley” above the company’s familiar painted barn scene and a script “Family of Farms” signature. New packaging for the milk, juice, butter, egg, cultured and cheese lines feature the tagline “Independent, organic and farmer owned since 1988.” Milk cartons carry stories written by area farm children in each region. The media campaign showcases the new look and includes national consumer magazines, billboards, fleets of truck art and the co-op’s Web site address. Organic Valley also is teaming up with Kashi Organic Promise to promote the benefits of an organic breakfast to health-conscious consumers. The two companies are running co-branded full-page ads featuring Organic Valley Family of Farms Milk and Kashi Organic Promise Cereal. The ad’s headline reads, “There hasn’t been a combination this perfect since Eggs met Benedict,” and art features milk and cereal splashing together in a bowl. The campaign also uses FSIs, truck advertisements and Web site programs. Kashi Organic Promise is based in La Jolla, Calif.
A TV spot for Crowley Foods won a Silver Telly and three TV ads for Crowley’s Heluva Good dip earned Bronze Telly Awards in the 25th annual Telly Awards competition. The spots for Crowley Foods appeared in markets across New York state and the Heluva Good ads ran in major markets throughout Florida. The ads were created by Garrity Communications, Ithaca, N.Y. Heluva Good, Sodus, N.Y., is a division of Binghamton, N.Y.-based Crowley Foods.
Roberts Dairy will donate a portion of orange juice sales in March and April to the Iowa; Kansas City, Kan.; and Omaha-Council Bluffs chapters of the Juvenile Diabetes Research Foundation. Roberts Dairy, Lincoln, Neb., has contributed more than $50,000 to JDRF over the last four years.
Paducah, Ky.-based Dippin’ Dots now sells its ice cream and personalized party packages online for overnight delivery. Packages and gift certificates may also be ordered from local franchises. Founded in 1988, Dippin’ Dots now has more than 2,000 locations nationwide, and its cryonically frozen “ice cream of the future” is primarily sold in malls, amusement parks, movie theaters, fairs and festivals.
Pasco Beverage Co., Dade City, Fla., has unveiled its new corporate Web site, www.PascoBeverage.com. The site showcases the company’s history, products, warehousing, manufacturing, research and development, overview of services and recent industry innovations.

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