Dairy Processor News

CoolBrands Inks Deal with Crayola

September 1, 2004
TORONTO-On the heels of a bitter collapse of an agreement with Weight Watchers, CoolBrands International Inc., says it reached an agreement to produce frozen desserts with the Crayola brand.

Binney & Smith Inc., which has been making Crayola crayons since 1903, is expanding into frozen novelties through the licensing agreement. It already markets confections through a similar arrangement.

CoolBrands filed a lawsuit last month against Weight Watchers International Inc. and Wells' Dairy, claiming the two companies violated a Master License Agreement (MLA) plan between CoolBrands and Weight Watchers. The Tornoto-based CoolBrands is seeking $360 million.

Wells and Weight Watchers have issued statements saying that the suit is without merit.

Specifically, CoolBrands claims that Weight Watchers entered into an agreement with Wells' Dairy in July, two months before the exclusive with CoolBrands was to expire.

The company said that these actions and false statements were an attempt to impair CoolBrands' ability to sell its popular and successful Smart Ones brand of ice cream and frozen novelties.

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Related Articles

Related Products

See More ProductsSee More Products

Events

View AllSubmit An EventView AllSubmit An Event

Related Directories

  • Farbest Brands

    Farbest helps you meet the demand for clean-label ingredients with a full range of dairy and plant proteins, gum acacia, vitamins, sweeteners, natural colors, organic, and NON-GMO Project Verified ingredients. No matter your budget, application, or label claim we can guide you to the ingredients that are right for you.

  • PKG Brand Design

    PKG Brand Design is a top ranked independent brand design and packaging agency for national and global consumer package goods. The key to our success is our proven Consumer First® approach to brand strategy, design, and packaging where we engage your consumers to help create solutions that attract shoppers with incredibly compelling brand stories. PKG specializes in brand strategy, brand identity, package design, structural design, photography and being the best consumer-centric packaging agency. PKG employs both agency and brand-side marketing experts to craft packaging that authentically engages consumers, activates shoppers, and grows sales. We've been leading with this approach for over 15 years on blue chip brands in the food, beverage, snacks, candy, retail, and dairy categories.

Stay ahead of the curve. Unlock a dose of cutting-edge insights.

Receive our premium content directly to your inbox.

SIGN-UP TODAY