OAKLAND—Sticky Toffee Pudding. The name alone makes you want to have a spoon in hand. That’s how Judiaann Woo knew the famed British dessert had potential to be the next hot trend in the world of ice cream indulgence. She entered Sticky Toffee Pudding into Food Network’s SCOOP! contest to pick the next Haagen-Dazs® ice cream flavor.

Her flavor inspiration really “stuck” with the judges and was selected to be sold as a limited-edition flavor in grocery stores and Haagen-Dazs shops nationwide, beginning Saturday, July 15th.

Haagen-Dazs and Food Network began the search for the next flavor craze last summer when they challenged ice cream lovers across the country to create their ultimate dessert fantasy. From Cannoli to Toasted Coconut Sesame Brittle to Carmelized Figs and Walnuts, ice cream connoisseurs dreamed up the next Dulce de Leche, but in the end, honors went to a flavor with roots across the pond.

“Sticky Toffee Pudding is a British dessert that you can find in every restaurant and pub in London. Over the past year, I have seen it pop up on menus across New York City where I live,” says Woo, a pastry chef, food writer and editor-in-chief of PastryScoop.com at The French Culinary Institute. “What molten chocolate cake was ten years ago and what Dulce de Leche was five years ago—this year and next it’s all about Sticky Toffee Pudding!”