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New Product Review: INTERNATIONAL

April 1, 2006

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In China, Baojiali is introducing Soy Bean Milk for middle aged and elderly people. The product is made using a soybean powder that is said to adopt high-quality soybean as its main material, with the addition of milk powder and white sugar. The instant beverage mix is claimed to be scientifically developed by nutrition experts and prepared meticulously according to middle and old aged people’s dietary habits.


Marks & Spencer in the United Kingdom has launched Fresh Whole Omega-3 Milk. The two pint bottle of milk is said to be produced by feeding cows a special diet, which results in milk containing at least six times as much essential omega-3 fatty acids as found in normal or organic milk. The milk is claimed to help maintain a healthy heart and body.


In Japan, Kraft released Philadelphia Cream Cheese in a six pack. Said to be creamier than the original version, the fresh cheeses comes in a package of bite-sized pieces in basil and garlic, and plain varieties.



In the Netherlands, Danone introduced Vitalinea Slankfruit Roze Grapefruit. This new yogurt features pink grapefruit and pineapple. According to the manufacturer, sour grapefruit reduces the appetite, while pineapple reduces fat storage.



Coop Fine Food, Switzerland, has launched Green Tea Lime Lassi. This premium product is an Indian yogurt drink with lime juice and green tea powder. The drink also comes in a chai flavor.



Contributed by Christy Brinnehl, analyst, Global New Products Database (GNPD) Consulting Services, a division of Mintel International, a global research company. For more information call 312/932-0400, or visit www.gnpd.com.


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