Consumer Confusion
Many products have inkjet or laser codes with dates that the consumer does not understand. One large manufacturer uses “sell by” dates, while another uses “best when used by” dating. Others use “guaranteed fresh until opened by date on front.” We even have “best when purchased by” and “use or freeze by” and the list goes on. Packaging for dairy products should provide and connote quality and safety, be easy-to-use and secure, and code date information should not just benefit the manufacturer and retailer, but should also help the consumer to understand the shelf life of the product for usage. While there are some state mandates on coding for milk, there is much consumer confusion in the marketplace.
Packaging is key to dairy product shelf life from technology to communication. ESL and aseptic technology development has been a key driver in the growth of flavored milks, but there is more to be done. Active packaging is likely the next opportunity to provide packaging shelf-life improvement.
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