Next year’s plan continues this year’s themes: serve milk at breakfast and drink chocolate milk after working out.
December 11, 2012
In 2013, MilkPEP will build upon the momentum created in 2012 with the introduction of our multiyear marketing strategy centered around two prime occasions for milk consumption: breakfast at home and post-workout recovery for athletes. The continuation of our long-term occasion-based approach will generate excitement for milk, drive volume and value, and maximize continuity, with the ultimate goal of changing consumer behavior.
It’s time to shed milk pricing regulations, outdated dairy standards of identity, government’s role as the ‘food police’ and manipulation of the milk supply through government policies.
November 12, 2012
As we approach a new year, we have the opportunity to revamp our goals and re-plot our course, combining wisdom from past experiences with hopes and dreams for our future. It’s a time to shed what we’ve learned doesn’t work and to refresh our approach to endeavors ahead.
How’s the dairy foods business? Which one? If you sell natural cheese or Greek yogurt, then the answer is: Great. If you bottle milk or package ice cream, then the answer might be: Things could be better.
Trucks hauling milk from Associated Milk Producers Inc. member farms to manufacturing plants will log 44,000 miles in 24 hours — or the distance to travel roundtrip from Anchorage, Alaska, to Key West, Fla. — four times.
Start with something healthy, and then make it better. That’s the basic recipe for creating a value-added milk-based beverage. Traditionally, the three largest and most active claims about dairy beverages regarded digestive/gut health, heart/cardiovascular health and bone health. But, in recent years, the market has seen many novel dairy beverages that tout energy, immune health, weight control, satiety, anti-aging, skin health, beauty, eye health, joint health, mental acuity and concentration.
Designed to provide an overview and update on the latest trends and issues in the marketing, science, manufacturing technology and application of dairy ingredients, including whey-derived and milk-derived concentrates and powders. Read More
Understand the principles and practices involved in the production, processing and marketing of fluid milk. Components of milk, principles of basic milk processing (e.g. pumping, pasteurization, separation), storage and distribution, and safety and quality of milk will be examined. Read More
On Demand Change. 2016 will focus the eyes of America on its best U.S. athletes during the Olympic & Paralympic Games. Challenge. How can fluid milk processors use Team USA to connect millions of consumers with milk and highlight its nutritional value? Opportunity. Join MilkPEP CEO Julia Kadison and a special guest as they discuss how processors can leverage the spotlight on U.S. athletes.