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    Home » Authors » Mike Richmond

    Articles by Mike Richmond

    Understanding the Value of Packaging

    Looking at your package from the perspective of your customer, the consumer and the competition can help you understand its true value.
    Mike Richmond
    September 18, 2012
    Packaging value is the “Holy Grail” for packaging leaders across the value chain. The packaging world is still trying to break the code and we are getting closer. We have identified a number of components and tests that we can use to help us understand if the new packaging on a product refresh or a new product is worth the money.
    Read More

    Designing Sustainable Packages for Dairy Foods

    Take a holistic and collaborative approach to packaging design. This approach is about leveraging all of the design-related components early in the new product idea process.
    Mike Richmond
    April 10, 2012
    Over the last five years, there has been more thought and attention given to design and sustainability issues early on in the packaging process. This will become even more important in the future. So it is critical at the beginning of the development process to consider a package’s design, sustainability and end of life.
    Read More

    Use open innovation to jump ahead of the competition

    Mike Richmond
    February 17, 2012
    While the term “open innovation” may be new to some, it has been around for a decade (or maybe even a century). Simply put, open innovation is about sourcing new ideas and concepts from outside the organization to help develop new innovative, creative and money-making ideas for the company.


    Read More

    Time for Dairy to Shed the Status Quo

    Mike Richmond
    April 28, 2011
    With all the food safety scares going on globally across product categories, we need to be concerned about safety and security across the food chain.
    Read More

    Sustainable Packaging Enhances The Triple Bottom Line

    Mike Richmond
    February 1, 2011
    Sustainability and sustainable packaging (SP) have not only survived the recession, but also have thrived. As a result, I think we can say this is not a fad but a legitimate trend.
    Read More

    11 Ideas to Rev Up Your Packaging

    Mike Richmond
    September 1, 2010
    Packaging is a key enabler for new product development as well as product revitalization.
    Read More

    Packaging Points: Private Brands

    Mike Richmond
    April 1, 2010
    The move from private label (PL) to private brand (PB) has been developing and making a lot of progress over the last five years in the United States.At the last
    Read More

    Packaging Points: Sustainable Packaging

    Mike Richmond
    February 1, 2010
    Sustainability and sustainable packaging survived the 2009 recession and even prospered in a few areas like recycled polyester (rPET) incorporation in frozen food and fresh salad trays and various beverage
    Read More

    Packaging Points

    Mike Richmond
    September 1, 2009
    Mike Richmond on ice cream packaging
    Read More

    Packaging Points: Opportunity Thinking

    Mike Richmond
    April 1, 2009
    Michael Richmond, Ph.D.With the recession upon us, we can hunker down or we can step up and hop on the innovation bandwagon – I like the latter.Recently I attended the
    Read More
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