R&D experts research, test and execute plans on innovation journey. The future of new product development within dairy is bright, particularly for categories that feature clean-label, reduced sugar, and zero-sugar-added categories, experts note.
Sweetened with Reb M Stevia, functional juices contain vitamins C, D and zinc for immune support.
June 16, 2022
Clermont, Fla.-based Uncle Matt’s Organic unveiled two new offerings for kids: No Sugar Added Lemonade Juice Box and No Sugar Added Strawberry Lemonade Juice Box. The shelf-stable line contains zero added sugars, is sweetened with stevia and boosted with 150% of the daily value (DV) of vitamin C, it says.
There were over 2,000 new cultured products introduced worldwide in the past two years with a reduced-, low- or no-added-sugar claim, according to Innova Market Insights’ new product database.
According to the American Heart Association, American adults consume an average of 77 grams of sugar per day, more than three times the recommended amount for women (25 grams) and more than twice that recommended for men (32 grams). Excess sugar in the diet is associated with weight gain, diabetes, and other unwelcome health issues.
In 2021, 72% of consumers were trying to limit or avoid sugar entirely, according to a survey by the International Food Information Council (IFIC). Consuming less sugar will likely remain a key consumer goal in 2022.
The laws of chemistry and physics have not changed since the Big Bang. Not all these laws are known, and we continually learn more, leveraging novel approaches, processes, and/or formulations to create truly new products.