Company: HP Hood, Chelsea, Mass.
Distribution: New England and upstate New York.
Suggested Retail: $1.99 to $2.39 per 16-ounce cup.

Ingredients: Cultured pasteurized skim milk, strawberries, high fructose corn syrup, whey protein concentrate, modified corn starch, maltodextrin, salt, natural flavor, sorbic acid (to maintain freshness), xanthan gum, locust bean gum, guar gum, citric acid, vitamin A palmitate.

Nutrition Information: (1/2 cup) Calories 120, fat calories 10, total fat 1g, saturated fat 0.5g, cholesterol 5mg, sodium 270g, total carbohydrate 19g, dietary fiber 0g, sugars 15g, protein 9g, vitamin A 4 percent RDV, vitamin C 4 percent RDV, calcium 8 percent RDV, iron 0 percent RDV.

Other Varieties: Peach.

More Details: Hood decided to add the strawberry and peach flavors to its line of 1% Lowfat Cottage Cheese after extensive research revealed consumers find these two varieties most appealing. The new flavors join Hood's existing flavored cottage cheese varieties of Pineapple, Pineapple & Cherry, Chive, Chive & Toasted Onion and Black Pepper & Herb.

Company: Byrne Dairy, Syracuse, N.Y.
Distribution: New England and New York.
Suggested Retail: $3.99 per half gallon.

Ingredients: (Peanut Butter Pleasure) Milk, cream, polydextrose, sorbitol, peanuts, nonfat dry milk, soybean and/or peanut oil, salt, coconut, lactitol, maltitol, mono-diglycerides, alkalized cocoa, carob bean gum, cellulose gum, guar gum, sucralose, soy lecithin, carrageenan, vanilla.

Nutrition Information: (1/2 cup) Calories 160, fat calories 110, total fat 12g, saturated fat 6g, cholesterol 26mg, sodium 70g, total carbohydrate 14g, dietary fiber 6g, sugars 3g, sugar alcohol5g, protein 3g, vitamin A 6 percent RDV, vitamin C 2 percent RDV, calcium 8 percent RDV, iron 0 percent RDV.

Other Varieties: Berry Bliss, Mint Chip Chiffon and Vanilla Dream.

More Details: Byrne Dairy's new low-carbohydrate ice cream line is intended for followers of the Atkins diet and other low-carb regimens. Available in half gallons, CarbSense offers 3 grams of net carbs per serving (totalcarbs minus dietary fiber and sugar alcohol).

Company: Lee's Ice Cream, Owings Mills, Md.
Distribution: Maryland, Delaware, New Jersey and Washington, D.C.
Suggested Retail: $3.29 to $3.69 per pint.

Ingredients: (Mint Brownie) Cream, milk, sugar, brownie (sugar, butter, unenriched wheat flour, chocolate liquor, egg, brown sugar, cocoa, cocoa processed with alkali, powdered sugar, salt), natural flavor, carob bean gum, guar gum, carrageenan, glucose.

Nutrition Information: (1/2 cup) Calories 280, fat calories 150, total fat 18g, saturated fat 11g, cholesterol 75mg, sodium 55g, total carbohydrate 25g, dietary fiber 0g, sugars 23g, protein 4g, vitamin A 15 percent RDV, vitamin C 0 percent RDV, calcium 15 percent RDV, iron 0 percent RDV.

Other Varieties: Banana Chocolate Chip, Butter Pecan, Caramel Truffle Swirl, Cherry Vanilla, Chocolate, Coffee Chocolate Pecan Cookie, Cookie Dough, Death by Chocolate, Fudgie, Old Fashioned Chocolate Chip, Peanut Butter Chocolate Chip Cookie, Strawberry, Vanilla.

More Details: Available at Lee's scoop shops in the greater Baltimore area, these flavors are now available in pints. This series of flavors
features chunks of gourmet baked desserts from Claudia's Kitchen, also sold in Lee's scoop shops. The new pint line will be distributed throughout the Mid-Atlantic market with plans to expand throughout the East Coast in 2004, followed by a national rollout in early 2005.

Company: Promised Land Dairy, San Antonio.
Distribution: Alabama, Arizona, California, Florida, Georgia, Iowa, Louisiana, Mississippi, Nebraska, New Mexico, North Carolina, Oklahoma, South Carolina, Texas and Virginia.
Suggested Retail: $1.78 to $2.19 per quart bottle.

Ingredients: (Marvelous Mocha) Reduced fat milk, sugar, mocha java concentrated coffee (filtered water, coffee), dextrose, guar gum, carrageenan, caramel color,vitamin A palmitate, vitamin D3.

Nutrition Information: (1 cup) Calories 173, fat calories 40, total fat 5g, saturated fat 3g, cholesterol 20mg, sodium 125g, total carbohydrate 31g, dietary fiber 0g, sugars 26g, protein 8g, vitamin A 10 percent RDV, vitamin C 4 percent RDV, calcium 26 percent RDV, vitamin D 25 percent RDV, iron 0 percent RDV.

Other Varieties: Midnight Chocolate, Very Berry Strawberry, Vivacious Vanilla, Bunch O Banana, Peaches 'N Cream and Dulce de Leche, in whole, 2% and fat free. Seasonal flavors include Amazing Amaretto, Creamy Dreamy Orange, Mooberry Blueberry and Old-Fashioned Egg Nog.

More Details: Marvelous Mocha is a blend of coffee and rBGH-free milk from Jersey cows. Offering a milkshake-like taste in nonreturnable glass bottles, Marvelous Mocha can be served cold or hot.

Company: Velvet Ice Cream Co., Utica, Ohio.
Distribution: Florida, Indiana,Kentucky, Michigan, Ohio, western Pennsylvania, West Virginia and the Bahamas.
Suggested Retail: $5.59 to $5.79 per 56-ounce carton.

Ingredients: (Raspberry Fudge) Milkfat and nonfat milk, lactitol, maltodextrin, sugar free thick fudge (peanut oil, cocoa processed with alkali, maltodextrin, sorbitol, cocoa, whey, salt, soy lecithin, natural flavor, sucralose [Splenda® brand], acesulfame potassium, modified food starch), sugar free black raspberry puree (sorbitol, black raspberry puree, maltodextrin, water, natural flavor, citric acid, salt, xanthan gum, sucralose [Splenda brand], FD & C Red #40, FD & C Blue #1, potassium sorbate), cellulose gel, mono & diglycerides, cellulose gum, sucralose (Splenda brand), carrageenan.

Nutrition Information: (1/2 cup) Calories 110, fat calories 35, total fat 4g, saturated fat 1.5g, trans fat 0g, cholesterol 5mg, sodium 60g, total carbohydrate 20g, dietary fiber less than 1g, sugars 5g, sugar alcohol10g, protein 3g, vitamin A 2 percent RDV, vitamin C 2 percent RDV, calcium 10 percent RDV, iron 0 percent RDV.

More Details: Raspberry Fudge and Mint Chocolate Chip are the newest flavors in Velvet's line of no-sugar-added light ice cream. This line, developed in the late 1990s and reformulated in 2002 with Splenda-brand sucralose, has 33 percent less fat than its Natural line. All eight flavors will be available in revamped packaging, trimmed in green with a "lower carb" banner and new carbohydrate calculator information on the side panel. df

DFA introduces a milk-based energy and fitness shake in four flavors.

Chock-full of 24 vitamins and minerals, Sport Shake® Max was created to taste like a milkshake but deliver the health benefits of a nutritional drink.

It's the newest offering in the nutritional supplement category from Kansas City, Mo.-based Dairy Farmers of America (DFA). The shelf-stable energy and fitness shake has a 12-month shelf life from production date.

Targeted at a new, mainstream fitness audience previously not shopping the dairy case, Sport Shake Max is marketed as either a meal replacement beverage or energy snack, according to DFA.

"A number of drinks on the market today offer consumers either good taste with low nutrition, or a higher level of nutrition with a less-than-desirable taste," says Dan Williams, vice president of marketing and sales for DFA's formulated beverage group. "Only Sport Shake Max scores high in both taste and nutrition."

Packaged in 10.5-ounce recloseable glass bottles, Sport Shake Max is available in the "Max'ed" out flavors Banana Blast, Chocolate Rush, Strawberry Xtreme and Vanilla Blitz. To emphasize the fitness theme, the bottle includes colorful figures of a jogger, football and basketball players and a schoolgirl playing soccer. Eye-catching packaging features full shrink-sleeve labels completely printed in English and Spanish, and with an innovative see-through front panel. Side-panel language tells consumers: "Sport Shake Max is packed with all the protein, vitamins and minerals to give you the energy you need to 'Take It To the Max.'"

"We're finding this product grows dairy category sales rather than swapping sales of flavored milk brands," Williams says.

Sport Shake Max will be sold in convenience stores nationwide and grocery stores throughout New York state.

Company: Dairy Farmers of America, Kansas City, Mo.
Distribution: Convenience stores nationwide and grocery stores in New York.
Suggested Retail: $1.49 per 10.5-ounce bottle.

Ingredients: (Banana Blast) Skim milk, sugar, cream, cellulose gel, artificial flavors, sodium phosphate, mono and diglycerides, sodium ascorbate, cellulose gum, carrageenan, Yellow 5, magnesium phosphate, vitamin A palmitate, vitamin D3, vitamin E acetate, vitamin K1, pyridoxine, thiamin mononitrate, riboflavin, niacinamide, folic acid, vitamin B12, biotin, pantothenic acid, ferric orthophosphate, zinc gluconate, potassium iodide, manganesesulfate, sodium selenite, chromium chloride, sodium molybdate.

Nutrition Information: (One bottle) Calories 80, total fat 9g, saturated fat 6g, cholesterol 35mg, sodium 340mg, potassium 530mg, total carbohydrate 53g, dietary fiber 1g, sugars 49g, protein 11g, vitamin A 40 percent RDV, vitamin C 100 percent RDV, calcium 60 percent RDV, iron 40 percent RDV, vitamin D 40 percent RDV, vitamin E 100 percent RDV, vitamin K 25 percent RDV, thiamin 35 percent RDV, riboflavin 35 percent RDV, niacin 35 percent RDV, vitamin B6 35 percent RDV, folic acid 30 percent RDV, vitamin B12 35 percent RDV, biotin 35 percent RDV, pantothenic acid 35 percent RDV, phosphorus 60 percent RDV, iodine 35 percent RDV, magnesium 35 percent RDV, zinc 15 percent RDV, selenium 25 percent RDV, manganese 35 percent RDV, chromium 35 percent RDV, molybdenum 35 percent RDV.