Shamrock Farms goes organic with dedicated herd and
For the first time in
Arizona, consumers now have organic dairy products from a local company
they know and trust — Shamrock Farms.
Starting in early June, the Phoenix-based vertically
integrated processor began rolling out its new line of organic milk from
its own herd of organic Holstein cows. While Shamrock Farms’
traditional herd of more than 10,000 cows has never been treated with
synthetic growth hormones, the company took things a step further by adding
an organic herd, thereby increasing availability for consumers and playing
a role in the growth of the organic category from an industry perspective.
Shamrock Farms describes the move as one of its most significant launches
in the company’s 85 years.
Shamrock’s organic dairy products will carry the
United States Department of Agriculture certified-organic seal, which
certifies the production and handling practices meet national standards and
have been approved by a certified inspector.
“Shamrock Farms is proud to be the first and
only Arizona dairy to offer organic milk,” says Mike Krueger, senior
vice president and general manager. “The Arizona organic market grew
more than 50 percent in the last year, which is double the national
average, and we want to provide consumers — particularly moms —
with a local organic option from a brand they know and trust.”
Shamrock’s organic line will initially be
available in whole and 2 percent reduced-fat milk. Organic fat-free milk
and sour cream options are expected in September.
“Dairy foods are the most nutritious and
effective way to naturally get the calcium families need. Shamrock Farms
now provides Arizonans with local organic milk, which gives them confidence
in dairy products that are rBST-free, fresh and delicious,” says
Linda Vaughan, a registered dietician and professor in the nutrition
department at Arizona State University. Shamrock Farms has partnered with
Vaughan to help educate consumers about organics.
The organic cows graze on a lush, green pasture at
Shamrock’s farm in Stanfield and are fed 100 percent certified
organic feed, which must be grown without the use of pesticides as mandated
by USDA standards. The cows produce organic milk that provides the same
benefits as traditional dairy, including nine essential nutrients.
Shamrock’s organic launch is the latest move by
the growing processor, which earlier this year announced that its branded
milk would be available in kids’ meals at Subway restaurants.