It can be entertaining to see how foreign marketers try to give their product lines an American twist. Mishaps in translation can provide a giggle or two. For example, one company exhibiting at ANUGA touted its whey-based drink as a bewitching beverage. Running with images that combined a black-hat witch and something resembling Coors Light's Elvira, this company was marketing whey as a source of power. (The power to cast a spell, I guess!)