Articles Tagged with ''marketing of dairy products''

In a new global campaign, the actor – now also a farmer – shares how he prepares his favorite cheesy classic and calls on fans to share their creations.

The refreshed character arrives as part of Blue Bunny’s broader brand evolution to be introduced in its upcoming national “Freeze The Moment” campaign. Rolling out this spring, Blu’s debut and the Freeze The Moment campaign celebrate families seeking connection and finding shared sweetness in the everyday.

For the fourth consecutive year, Dairy Foods is proud to highlight and celebrate 10 fascinating women who share their personal journeys in the dairy industry, mentors who inspired them, and how their company/brands are adapting to shifting consumer trends and economic pressures. Check out part one of our two-month feature.

Scott Dahl, chief creative officer at Nordeast Marketing Group, discusses dairy marketing in Episode 60 of the “Let’s Talk Dairy” podcast. He has previously worked at Betty, BBDO, and OLSON in various industries.

That's a collab! Nutcracker Peppermint Swirl will be available for purchase this December at all Oberweis scoop shops, as well as at Lyric Opera House Chicago during performances of The Nutcracker, which runs from Dec. 5 to 28.

Recognizing that March is “Women's History Month,” Dairy Foods, for the third consecutive year, proudly recognizes the outstanding achievements women have made within the multifaceted dairy industry. 

From an early age, the following six women have been involved with the dairy industry for most of their lives. Running around her parents’ dairy farm, Venae Watts, fifth-generation owner of Minerva Dairy, Minerva, Ohio, recalls her first job was to add up the milk tickets from the receiving bay. 

Dairy suppliers might wonder if it is worth it to advertise and sell dairy products through online channels? Do consumers actually buy perishable items online? Will online grocery dramatically impact dairy suppliers? In short, the answer is yes.