Articles Tagged with ''marketing of dairy products''

Advocacy

It’s time for the dairy industry to say ‘Enough!’

Get Real is a social advocacy initiative that is focused on taking back the conversation about milk, correcting the misinformation and communicating the health benefits of milk.

MilkPEP's Get Real campaign is the beginning of a more aggressive approach and part of a long-term strategy to safeguard milk’s reputation against anti-milk messages. 


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Milk marketing

MilkPEP envisions a new life for milk

MilkPEP's new integrated marketing campaign, called "Milk Life," makes milk the hero and protein the superpower.

Editor's note: the Milk Processor Education Program yesterday announced it is undertaking a new integrated marketing campaign called Milk Life. The campaign will focus on the nutrition in milk, especially its protein content. In this exclusive report, MilkPEP Interim CEO Julie Kadison explains the decision.


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Tattoo who?

Tattoos and botox bind the generations

Millennials and the baby boomers are strongly bound together by the demographic trends they've fueled, starting with smaller households as Millennials postpone marriage and/or childbearing and Boomers divorce at an ever-growing rate.

What do botox and tattoos have to do with marketing and packaging of dairy foods and beverages? At first glance, not much. But stick with this essay about the baby boomers and their children, and the connection becomes clear.


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Consumer marketing

Insights for dairy marketers: women want to be healthy; men actually do cook

Health and wellness is an important topic for all women, according to a new white paper. Kraft finds men involved in meal prep.

Two separate research studies that look at attitudes and motivations of women and men can help marketers of dairy foods hone their messages.
Anthem Worldwide wrote a white paper, “What Women Really Want From Health And Wellness.” Research by Kraft Cheese shows that today's dads are taking a more active role in the kitchen, as well as with food shopping, menu planning and meal preparation.
 


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Multimedia

Videos

Image Galleries

Blue Bell Creameries, Brenham, Texas

Blue Bell Creameries of Brenham, Texas, has no shortage of ideas. Every year it considers roughly 300 new flavor concepts. Through a rigorous evaluation process, the company whittles those ideas down to five or six. It is serious about finding flavors that resonate with consumers and translating those flavors into ice cream.

BehindtheScenes

This photo gallery contains additional, unpublished photos of dairy processing facilities featured in Dairy Foods magazine. To view more Behind the Scenes galleries go to our archives page!

3/31/15 2:00 pm EST

Raising the bar with in-line mixing and blending technologies: high output with flexibility and low costs

In this webinar, you will be introduced to advanced in-line blending, dosing and mixing technologies that offer high flexible productions, reduced product losses, shorter batch times, uniform products, and reduced ingredient costs. As a result, Food Manufacturers can optimize their productions and increase their profitability.

Dairy Foods Magazine

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2015 February

What's happening in milk; plus we look at Blue Bell ice cream operations, what drives its success.

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Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

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Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

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