Beneo-Orafti's Beneo label on 350 products worldwide
Beneo-Orafti’s Beneo Program, initially a European-led initiative, has proven so popular that it now includes at least 350 products in more than 30 countries.
Beneo-Orafti’s Beneo Program, initially a European-led initiative, has proven so popular that it now includes at least 350 products in more than 30 countries.
With the easy integration of Orafti inulin and oligofructose into almost all food and beverage applications, the program now includes a wide variety of products in markets from Malaysia to Brazil.
A joint initiative between food manufacturers and Beneo-Orafti, the Beneo program is designed to inform consumers of the prebiotic health benefits of Orafti inulin and oligofructose ingredients through the use of one simple label identifier denoting its presence at the level necessary to provide scientifically-proven nutritional benefits. A wide range of products carrying the Beneo label have been launched over the past six months in the diary aisle in particular. Functional dairy-based foods and beverages are becoming increasingly popular in markets across the board, with half of the new products in the Beneo program consisting of yogurt, ice-cream or milk-based drinks formulated with Orafti inulin and oligofructose.
Among the recently launched products carrying the Beneo label on their packaging are a yogurt from Slovenia that contains Beneo for stronger bones called LCA zelene doline, and a fruit juice by a Coca-Cola-owned company called Fresh & Co. in Serbia. The latter, called neXt Bodytime PreBiotic, features a prebiotic claim: “to help support your body’s digestive well-being.” Additional products are currently being tested, and the coming year looks to be one of significant growth.
Tim Van der Schraelen, marketing and communications manager at Beneo-Orafti, says: “We are constantly busy extending the Beneo program’s reach still further. At present, information concerning the program is available in 13 languages on our Web site www.beneo.com, and work is under way to increase this even more. With our vast knowledge and understanding of consumers and the functional market, we are well placed to guide partners in improving existing products or creating new ones. One key is the fact that the products comply with the guidelines established by the Beneo Scientific Committee (independent scientific experts in health and nutrition), which brings independent scientific credibility to the label. Beneo-Orafti provides partners with clear market and scientific insight with which to build their product portfolios.”
Beneo-Orafti
www.beneo.com
Beneo-Orafti’s Beneo Program, initially a European-led initiative, has proven so popular that it now includes at least 350 products in more than 30 countries.
With the easy integration of Orafti inulin and oligofructose into almost all food and beverage applications, the program now includes a wide variety of products in markets from Malaysia to Brazil.
A joint initiative between food manufacturers and Beneo-Orafti, the Beneo program is designed to inform consumers of the prebiotic health benefits of Orafti inulin and oligofructose ingredients through the use of one simple label identifier denoting its presence at the level necessary to provide scientifically-proven nutritional benefits. A wide range of products carrying the Beneo label have been launched over the past six months in the diary aisle in particular. Functional dairy-based foods and beverages are becoming increasingly popular in markets across the board, with half of the new products in the Beneo program consisting of yogurt, ice-cream or milk-based drinks formulated with Orafti inulin and oligofructose.
Among the recently launched products carrying the Beneo label on their packaging are a yogurt from Slovenia that contains Beneo for stronger bones called LCA zelene doline, and a fruit juice by a Coca-Cola-owned company called Fresh & Co. in Serbia. The latter, called neXt Bodytime PreBiotic, features a prebiotic claim: “to help support your body’s digestive well-being.” Additional products are currently being tested, and the coming year looks to be one of significant growth.
Tim Van der Schraelen, marketing and communications manager at Beneo-Orafti, says: “We are constantly busy extending the Beneo program’s reach still further. At present, information concerning the program is available in 13 languages on our Web site www.beneo.com, and work is under way to increase this even more. With our vast knowledge and understanding of consumers and the functional market, we are well placed to guide partners in improving existing products or creating new ones. One key is the fact that the products comply with the guidelines established by the Beneo Scientific Committee (independent scientific experts in health and nutrition), which brings independent scientific credibility to the label. Beneo-Orafti provides partners with clear market and scientific insight with which to build their product portfolios.”
Beneo-Orafti
www.beneo.com
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