Dairy Foods & Beverages / Cultured Dairy / Milk / International Dairy Products
Midnight at the oasis

A camel's milk smoothie: the perfect drink for hump day

At a coffee shop chain in Dubai, camel's milk drinks have proven popular

Camellos is being introduced within all three existing Café2Go outlets in Dubai

Camel's milk has been so popular at Café2Go, a coffee shop chain in Dubai, that Emirati entrepreneur Jassim Al Bastaki has created the Camellos brand to promote it to a wider audience.

Camellos is being introduced within all three existing Café2Go outlets in Dubai and in all future franchised outlets planned across the Middle East, according to a press release issued by the company.

"Serving coffee, tea, milk shakes and smoothies with camel's milk was a totally new concept when we launched Café2Go last year," Al Bastaki said in a statememnt. "Almost from day one, camel milk accounted for 50% of our sales. It has become such a big hit that we felt it needed its own brand to help it grow faster and have an even broader appeal. We worked with branding experts at HGW Media in Dubai to develop the Camellos brand as well as a refresh of the Café2Go brand."

All Café2Go outlets will now offer a menu featuring Camellos drinks and food using camel-based products. Options include special coffee blends and smoothies, camel cheese sandwiches, camel-meat fajitas and camel-milk-based gelatos. To win over new customers, Camellos is also introducing a new range of flavored camel milk coffees. Cow's milk products are also available.

The company quoted a clinical dietician and nutritionist who said camel's milk is  low in fat, healthy for bones and a rich source of protein.

Did you enjoy this article? Click here to subscribe to Dairy Foods Magazine. 
You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Agropur, Natrel Division USA, St. Paul, Minn.

 At its Natrel Division plant in St. Paul, Minn, Agropur makes rBST-free white and flavored milk, heavy whipping cream, half n half, buttermilk, organic milk, nutritional drinks and shakes and sport drinks. Nondairy beverages (soy, rice, coconut, and almond) coffee creamers, broth and sauces. 

BehindtheScenes

This photo gallery contains additional, unpublished photos of dairy processing facilities featured in Dairy Foods magazine. To view more Behind the Scenes galleries go to our archives page!

9/23/14 2:00 pm EDT

Milk/Flavored Milk and Non-Dairy Beverages: Opportunities in the Beverage Segment

This free webinar will cover methods and ingredients available to increase protein levels, processing issues related to high-protein beverages, future ingredients and opportunities for protein fortification, adding value to milk and beverages, niche markets for high-protein milk and beverages and case studies of Core Power and Fairlife.

Training

Do you know what you’re doing?
View Results Poll Archive

Dairy Foods Magazine

august 2014 df cover

2014 August

Smith Brothers Farms is Plant of the Year; Plus we feature our annual Dairy 100 processors.

Table Of Contents Subscribe

THE DAIRY FOODS STORE

tharp-and-young-on-icecream.gif
Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Dairy Foods Buyers Guide

cover df july 2013Resource for buyers in the dairy processing industry to find information on the leading suppliers and manufacturers.

Find Ingredients, Equipment, Distribution, R&D and More.

Start Your Search Today.

STAY CONNECTED

Facebook logo 40px 2-12-13 Twitter logo 40px 2-12-13  YouTube logo 40px 2-12-13  LinkedIn logo 40px 2-12-13google plus