Dairy Foods & Beverages / Cultured Dairy / Milk / International Dairy Products
Midnight at the oasis

A camel's milk smoothie: the perfect drink for hump day

At a coffee shop chain in Dubai, camel's milk drinks have proven popular

October 9, 2012

Camellos is being introduced within all three existing Café2Go outlets in Dubai

Camel's milk has been so popular at Café2Go, a coffee shop chain in Dubai, that Emirati entrepreneur Jassim Al Bastaki has created the Camellos brand to promote it to a wider audience.

Camellos is being introduced within all three existing Café2Go outlets in Dubai and in all future franchised outlets planned across the Middle East, according to a press release issued by the company.

"Serving coffee, tea, milk shakes and smoothies with camel's milk was a totally new concept when we launched Café2Go last year," Al Bastaki said in a statememnt. "Almost from day one, camel milk accounted for 50% of our sales. It has become such a big hit that we felt it needed its own brand to help it grow faster and have an even broader appeal. We worked with branding experts at HGW Media in Dubai to develop the Camellos brand as well as a refresh of the Café2Go brand."

All Café2Go outlets will now offer a menu featuring Camellos drinks and food using camel-based products. Options include special coffee blends and smoothies, camel cheese sandwiches, camel-meat fajitas and camel-milk-based gelatos. To win over new customers, Camellos is also introducing a new range of flavored camel milk coffees. Cow's milk products are also available.

The company quoted a clinical dietician and nutritionist who said camel's milk is  low in fat, healthy for bones and a rich source of protein.

Did you enjoy this article? Click here to subscribe to Dairy Foods Magazine. 
You must login or register in order to post a comment.



Image Galleries

Agropur, Natrel Division USA, St. Paul, Minn.

 At its Natrel Division plant in St. Paul, Minn, Agropur makes rBST-free white and flavored milk, heavy whipping cream, half n half, buttermilk, organic milk, nutritional drinks and shakes and sport drinks. Nondairy beverages (soy, rice, coconut, and almond) coffee creamers, broth and sauces. 


This photo gallery contains additional, unpublished photos of dairy processing facilities featured in Dairy Foods magazine. To view more Behind the Scenes galleries go to our archives page!

5/1/13 8:00 am EST

Food Safety Summit Conference & Expo - Live Webinar Sessions

On-Demand: The Food Safety Summit offers the opportunity to attend and participate in these selected sessions remotely by registering and joining in LIVE from your computer.


What’s your favorite yogurt?
View Results Poll Archive


Dairy Foods Magazine

april 2014 dairy foods

2014 April

A look inside Agropur; Plus we profile two cultured dairy companies.

Table Of Contents Subscribe


Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Dairy Foods Buyers Guide

cover df july 2013Resource for buyers in the dairy processing industry to find information on the leading suppliers and manufacturers.

Find Ingredients, Equipment, Distribution, R&D and More.

Start Your Search Today.


Facebook logo 40px 2-12-13 Twitter logo 40px 2-12-13  YouTube logo 40px 2-12-13  LinkedIn logo 40px 2-12-13