ORRVILLE, Ohio—Smith Dairy Products Company has introduced a new Ruggles Organic Premium Ice Cream line, with four new flavors.

“With the growing consumer demand for organic products, Ruggles Organic ice cream is a natural,” said Penny Baker, dir. of marketing at Smith Dairy. “In the last 10 years, organic ice cream sales have grown 55%, so we know the future is bright for this new line. But we also realize that organic farming helps restore and preserve the environment in harmony with nature, so the future is brighter for all of us, too.”

Flavors in the Organic line include Vanilla Bean, creamy vanilla ice cream with real vanilla bean flakes; Cookies and Cream, vanilla ice cream with chocolate cookie pieces; Blueberries and Cream, creamy blueberry ice cream bursting with tasty blueberries; and Mint Chocolate Chip, refreshing mint ice cream loaded with chocolate chips. Each flavor comes in a 1.5-quart container.

Smith is not the only large traditional dairy company getting into organics this year. Shamrock Farms of Arizona recently introduced an organic milk line.