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Five Ways New Media Can Transform Your Business in 2008
by Tom Imbordino
September 1, 2007

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We understand—you are overwhelmed with information and nonstop technology.  Every day you are bombarded with options. 

You need help, and Dairy Foods is committed to delivering information in ways that will make your job easier and more efficient.  You can thrive by strategically managing how and when you receive information.



Go online for training and education

Online training has come of age and keeps getting better.  Early attempts at Webcasts and Webinars were clunky, strained affairs.  Fuzzy images and lost connections were the norm. Today, high-speed connections, in-house projection, enhanced software, improved two-way communication, and experienced providers make Web-based training an engaging experience. 

Got a question?  Most Webinars allow you to submit questions and answer them during a Q&A period.

We hope you’ll attend Dairy Foods, first Webinar: Move to 24/7 Pasteurized Milk Production! scheduled on Nov. 28 at 2 P.M. EST, visit http://webinar.dairyfoods.com to register.

Challenge your staff to use Webcasts instead of costly travel and you’ll improve training.



Find information with lightning speed

Search Engine Optimization (SEO) is a geeky way of saying “fast answers”.  If you are even a bit Web savvy, you’ve Googled something.  But Google can be overwhelming when you pull up 101,234 results.

A better option is a vertical search – using the search functions of industry-specific Websites such as DairyFoods.com. Niched sites are more targeted and eliminate fluff.  Some, like DairyFoods.com license Google technology for speed but limit the search to a highly defined universe of data, making your search vastly more efficient.

Visit the top Websites in your market and bookmark those providing the best search results.  You’ll save a ton of time.



Locate products quickly with online directories

Finding products poses a problem when you need specific items to complete a project.  Online directories are a great solution.  Dairy Foods’ Online Buyers Guide allows you to enter a company name, product category, or a brand and then provide a defined list. 

OK, you love your print directories. Why use an online directory?

Print directories remain excellent resources, but they are updated annually, whereas online directories can be updated daily.  Dairy Foods’ online directory also includes links to supplier Websites, spec sheets, and even product videos.  Visit www.dairyfoods.com/buyersguide.

Keep your print directories handy, but visit their online versions for even more updated and comprehensive information.



Read breaking news and trends

Whether you’re a leader in your company or headed up the ladder, staying informed has never been easier. 

Websites:  DairyFoods.com is updated daily, while other sites languish for weeks.  Limit your visits to sites that are updated frequently and offer professional coverage.

E-newsletters:  E-newsletters have proliferated so focus on those that provide truly useful information such as Dairy Product Innovations.  This E-newsletter is unique as it delivers trends and new product information, to subscribe visit www.dairyfoods.com/dpi

RSS Feeds:  Real Simple Syndication (RSS) is a way to assure you are alerted whenever certain news breaks on the Web.  RSS requires you to sign up for a reader and select the topics you want.  Those articles collect until you access them.

Avoid news overload.  Focus on Websites, e-news and RSS feeds that best meet your needs and unsubscribe to the rest. 



Personal development and strategic planning

While the Web is fantastic for immediacy, in-depth content is equally strong in providing information that will help you obtain comprehensive knowledge, perspective, and leadership skills.

Archived articles stored on such sites as DairyFoods.com allow concentrated study of a topic or in-depth analysis of an expert’s opinions. 

White papers allow you to read thoughtful analysis on new products and procedures, often complete with statistics and projections.

Syndicated research can help you maintain a high level of expertise on a topic or industry, and provides incite for strategic planning.

Visit DairyFoods.com in the months ahead for our new white paper and research sections.

Search Websites for meaty data and expertise.  If required, register to gain access to highly valuable information that others may miss.


Tom Imbordino
imbordinot@bnp.com
Publisher, Dairy Foods Tel: 773-755-8990 Fax: 773-755-8995

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