Sponsored by MilkPEP, the Worldwide Food Expo Marketing Luncheon, which will take place October 28 at McCormick Place in Chicago, Ill., allows the opportunity for attendees to network, socialize and get in touch with others in their industry.

Facebook or LinkedIn? Blog or Tweet? Media buy or YouTube?

These are just a few of the bewildering choices that confront today's marketers. Their customers exchange information at lightening speed using technology that didn't exist five minutes ago. What do marketing professionals need to know about the technology explosion - known as social media or Web 2.0 - to make sure their brand remains competitive in this evolving environment?

The marketing experts behind the got milk? Milk Mustache campaign will host an entertaining and enlightening luncheon event exploring the dynamic new landscape of everything social media. Confirmed speakers include Josh Bernoff, co-author of "Groundswell: Winning in a World Transformed by Social Technologies," and the visionary executives that are shaping Facebook and BlogHer into must-have marketing tools.

Come to lunch, network and text. And learn how to leverage social media to boost the effectiveness of your marketing dollars. Leave inspired.

For more information, contact Kellie Bland at kbland@idfa.org or 202/220-3557.

To register for the Marketing Luncheon, please VISIT.