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Food Fears Costing Your Business? The Business Case for HFCS

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8/7/12 2:00 pm to 8/7/13 EDT
Contact: Jamie Tunison


Are you a dairy processor receiving outside pressure to switch sweeteners? Reformulating products to avoid using specific ingredients is often costly. In the case of sweeteners, this also means that the higher cost of alternative sweeteners can put additional upward pressure on product cost and pricing, often delivering neither a net nutritional benefit to the consumer nor enhanced profits to the company.

As you consider the next move in your ingredient strategy, get the full story on high fructose corn syrup (HFCS) with The Changing Ingredient Game, a comprehensive business case developed by The New England Consulting Group.

This educational webinar is an opportunity to learn about critical issues on ingredients, including sweeteners like high fructose corn syrup (HFCS). This presentation includes the latest quantitative consumer research on HFCS from Mintel and Nielsen, including:

  • The latest consumer-perception research on how consumers think about added sugars, including HFCS (Mintel)
  • Current retail sales data on products using HFCS-free labeling (Nielsen)
  • The agreement among many credible scientists that HFCS is nutritionally the same as sugar (third-party research studies)
  • Data that supports low consumer demand for new HFCS-free products (Mintel GNPD)

Additionally, the presenters will share the latest information regarding:
  • Brands that have switched from HFCS to other sweeteners – and then back to HFCS
  • Extensive research that supports the use in schools of flavored milk that contains HFCS
Join us for the educational webinar and gain valuable insights to help your company get ahead of the changing ingredient game. For more information, visit

Can't attend live? Register to view the webinar on-demand!


Lynn Dornblaser
Director, Innovation & Insight

Martin Concannon
Lafayette Associates
Founder and Managing Director
John White
White Technical Research
President and Founder

 Sponsored by:

 Corn Naturally



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