Dairy Foods Blog


Dairy processors promote new and fresh in this week's FSIs

March 29, 2012
Trans

Dairy brands announce a milk crate’s worth of new dairy products in this week’s free-standing inserts. They also promote freshness and the use of dairy foods in recipes in preparation for the upcoming Easter and Passover holidays.

International Delight iced coffee dairy foods FSI

Dean Food’s touts “Pure local flavor fresh from Dean’s” in an FSI showing its low-fat milk, heavy whipping cream and all natural sour cream. “Our products start with fresh, pure milk, helping you add nothing but flavor to your favorite recipes,” according to the FSI. Dean features a Three Potato Gratin recipe calling for butter, sour cream, milk, Parmesan cheese and Cheddar cheese. A QR code delivers more recipes.

Dean’s Whitewave unit introduces two new flavors of its International Delight coffee creamer: York and Cold Stone Creamery Sweet Cream. The FSI directs shoppers to find the creamer singles in the coffee aisle. Separately, the company introduces an iced coffee beverage made with 100% premium Arabica coffee.

Bel Brands USA (a unit of Fromageries Bel S.A.) headlines its FSI, “It’s a new day for cream cheese lovers.” Smooth Sensations Cream Cheese Spread from The Laughing Cow has 45 calories per wedge.

Danone’s Dannon introduces its Danimals Crunchers yogurt with chocolate graham cracker inclusions. A 3.5-ounce package contains 100 calories. The yogurt is sold in four-packs.

General Mills touts the “great new taste” of its Yoplait Greek yogurt, and in a separate FSI its new Greek yogurt made with Mills’ Nature Valley granola.

Land O’Lakes is active on behalf of its butter, spreadable butters, half-and-half, and cheese products.
• The FSI for the spreadable butters state the food contains “just 3 natural ingredients” (sweet cream, oil and salt) and asks

Laughing Cow cream cheese dairy foods FSI

 “what’s in your spread?”
• A buy-one, get-one-free offer is available from the company’s website. An FSI for the company’s butter shows cupcakes decorated as lambs. The recipe is available online.
• The half-and-half product invites readers to enter a “Trip for Two Sweepstakes” online or by a QR code. Grand prize is a five-night stay for two in a bed & breakfast in the United States and $300 spending money.
• Alpine Lace is promoted as a “better for you” cheese with 25% reduced fat.

T. Marzetti Co. suggests its chunky blue cheese dressing for a spring salad, directing readers online for the recipe. “All the beset kitchens use Marzetti,” according to a headline. The FSI shows the logo for Wendy’s restaurant and mentions that Marzetti dressings are served there.

Various food brands offer recipes calling for dairy products as ingredients, including:

  • Chicken and noodle pot pie (from Marzetti’s Reames brand), calling for butter and Parmesan cheese
  • Green bean casserole (from Reckitt Benckiser’s French’s), calling for milk
  • Sausage egg casserole (from Odom’s Tennessee Pride), calling for milk and Colby Jack cheese
  • Spiced springtime sugar cookies (from McCormick & Co.), calling for butter

Among nondairy brands, Unilever promotes its Country Crock and I Can’t Believe It’s Not Butter! Spreads and Blue Diamond Growers promotes its new almond milk and coconut milk SKUs.
 

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