The Dannon Co. Inc., White Plains, N.Y., forged a new and unique relationship with McCarty Family Farms, Bakersfield, Calif., to supply the milk for Dannon’s Fort Worth, Texas, plant. Historically, Dannon has relied exclusively on a co-op for fresh milk.

It’s difficult enough for any business to stay relevant, especially when it has brands established 100 or more years ago. Then throw in the challenge of adapting to ever-changing consumer tastes and habits, not to mention manufacturing in an era when a small carbon footprint is a measure of a corporation’s citizenship. That’s part of the landscape in the 21st century, and every business operates in it, some better than others.